The Calendar of Events is not supported by Internet Exploreryour current browser. For best viewing, please use Chrome, Firefox, or Edge.

Marketing Checklist

We’re in this together and we’re here to help!  Here are many FREE and low-cost tools you can use to maximize your membership.  Make sure you are taking advantage of everything that fits!

Have You...

Brochures & Distribution

  • Provided copies of your brochure (and menu if applicable) to us for our office and the Visitor Information Center?
  • Placed a color display ad in the Visitors Guide and taken part in the companion marketing piece, the “Lure” brochure? (total combined of 140,000 printed)
  • Displayed our FREE visitor guides at your business to cross-promote and show all the area has to offer?


  • Viewed and updated your listing on our website (Also under Group Travel and Meeting Planners sections if it applies to you).
  • Used keywords in your description that fit the theme categories on the website? (Check out the top word searches listed in the e-newsletter, “The Traveler”, each month.)
  • Sent your NEWEST photos and videos to us for advertising, promotional and social media use?
  • Submitted up-to-the-minute event details for our Calendar of Events?
  • Added our logo on your website and linked back to us to help cross promote what the area has to offer?
  • Placed a website ad on
  • Submitted or updated your FREE business/event listing on for statewide exposure?

Social Media

Resources, Programs & Opportunities

  • Participated in the LOCAL DEALS program, offering deals online/mobile?
  • Participated in the RACE DEALS program, offering discounts & deals for race fans?
  • Returned your Race Availability and Special Event Form each month so the we know if you have rooms to sell for each event?
  • Signed up to participate in the “Packages” program (for lodging properties)?
  • Responded to sales leads for meetings and hotel rate requests?
  • Submitted items to be used for contests and promotions for additional exposure?
  • Read our Newsletter (e-newsletter) sent to you each month to keep current?

Connect & Engage

  • Told us “your story”?
  • Attended the Annual Meeting each year (in May)?
  • Sponsored and/or donated a door prize to the Annual Meeting to reach members with your message?
  • Volunteered as a community ambassador at races, tradeshows or other events?