Marketing Checklist

We’re in this together and we’re here to help!  Here are many FREE and low-cost tools you can use to maximize your membership.  Make sure you are taking advantage of everything that fits!

Have You...

Brochures & Distribution

  • Provided copies of your brochure (and menu if applicable) to us for our office and the Visitor Information Center?
  • Placed a color display ad in the Visitors Guide and taken part in the companion marketing piece, the “Lure” brochure? (total combined of 140,000 printed)
  • Displayed our FREE visitor guides at your business to cross-promote and show all the area has to offer?


  • Viewed and updated your listing on our website (Also under Group Travel and Meeting Planners sections if it applies to you).
  • Used keywords in your description that fit the theme categories on the website? (Check out the top word searches listed in the e-newsletter, “The Traveler”, each month.)
  • Sent your NEWEST photos and videos to us for advertising, promotional and social media use?
  • Submitted up-to-the-minute event details for our Calendar of Events?
  • Added our logo on your website and linked back to us to help cross promote what the area has to offer?
  • Placed a website ad on
  • Submitted or updated your FREE business/event listing on for statewide exposure?

Social Media

Resources, Programs & Opportunities

  • Participated in the LOCAL DEALS program, offering deals online/mobile?
  • Participated in the RACE DEALS program, offering discounts & deals for race fans?
  • Returned your Race Availability and Special Event Form each month so the we know if you have rooms to sell for each event?
  • Signed up to participate in the “Packages” program (for lodging properties)?
  • Responded to sales leads for meetings and hotel rate requests?
  • Submitted items to be used for contests and promotions for additional exposure?
  • Read our Newsletter (e-newsletter) sent to you each month to keep current?

Connect & Engage

  • Told us “your story”?
  • Attended the Annual Meeting each year (in May)?
  • Sponsored and/or donated a door prize to the Annual Meeting to reach members with your message?
  • Volunteered as a community ambassador at races, tradeshows or other events?