CVB Takes Home Four Awards!
The Mansfield/Richland County Convention & Visitors Bureau (M/RCCVB) received four more awards in a statewide tourism marketing competition at the Ohio Conference on Travel, October 26-28 in Columbus.
OTA RUBY AWARDS
The Ohio Conference on Travel, a partnership of the Ohio Travel Association and the Ohio Hotel & Lodging Association, is the state’s largest conference for tourism industry professionals. One of the most-anticipated events at the conference is the presentation of RUBY Awards, a statewide competition honoring those who have found the most innovative and creative ways to market their destination, attraction, or service in the diverse field of tourism marketing. RUBY stands for Recognizing Uncommon Brilliance. Winners in each category received the coveted RUBY Award, while runner-up submissions were given the Citation of Excellence.
The CVB received RUBY awards for:
Shawshank Trail Brochure
Republican National Convention Digital Campaign
Shawshank Trail Promotional Video
And a Citation Of Excellence for:
ShawshankTrail.com
“Before heading to the conference, we were happy all four of our entries were named finalists”, according to Bureau President Lee Tasseff. “It was thrilling to be able to win the top award in three categories. I am so proud of Kim Miers and Jodie Snavely for their hard work on each project,” added Tasseff.
Three of the entries were a part of the successful digital campaign that used the popularity of the Republican National Convention in Cleveland to draw attention to our area before, during and after the convention.
“We knew the campaign was good for us, but having key parts judged by some of the best in the industry was a testament to the staff and the creative partners we work with,” stated Tasseff.
That makes five marketing awards earned this year (24 since 2012). Earlier this year the Bureau took home a Middy Award for ShawshankTrail.com from the Ohio Association of Convention & Visitors Bureaus.
The CVB wants to recognize their creative partners in the campaigns: Teri Myers Design, Scripps Media/Great Lakes Publishing and Spire Advertising & Web Design.
RUBY Judges:
- Betty Clak – Managing Partner, CPMedia & Marketing Agency
- Brian Hoyt – Communications & Marketing Manager, City of Columbus, Dept. of Recreation & Parks
- Lara Kretler – Vice President, Frazier Heiby
- Cody Chomiak – Director of Marketing, Tourism Winnipeg
- Marla Tambellini – Deputy Director/Vice President of Marketing and PR, Asheville Convention and Visitors Bureau
- Brad Gillum – Presidnet and CEO, Willow Marketing
- Michael Caffin – Associate Publisher, Facilities Media Group
- John Lotenero – General Manager, Smart Business Magazine
- Katie Montgomery – Assistant Vice President, Integrated Marketing and Communications, John Carroll University
The Ohio Travel Association’s RUBY Awards recognize excellence in Ohio’s travel industry for efforts in advertising, marketing and public relations. RUBY Award stands for Recognizing Uncommon Brilliance (RUBY) Award. Competition was strong this year with more than 223 entries in print-based, web-based and marketing campaign, advertisement and video categories. The awards, sponsored by Ohio Magazine, were presented during the Ohio Conference on Travel, the state’s largest conference for travel industry professionals.
The Ohio Travel Association is a nonprofit trade association representing travel and tourism-related businesses throughout the state. Its mission is to promote statewide hospitality and economic development. For more information on OTA, visit www.ohiotravel.org.
CVB promotion of the area brings dollars into local economy
As the only tourism focused economic development organization in Richland County, The Mansfield/Richland County Convention & Visitors Bureau (M/RCVB) is chartered to promote the area’s facilities, attractions and events as a destination for group tours, meetings and visitors, and to developing new visitor markets.
Tourism, the 4th largest employer in Richland County, supports 4,432 jobs with a payroll of $86 million, while generating spending of $304 million and Local Taxes of $8.9 million.
A local employer of four full-time and one part-time staff, the M/RCVB uses the talents of volunteers and interns to accomplish its mission. Its website can be found at the following Internet address: www.mansfieldtourism.com.