CVB introduces Tough Mudder Staff to Local Media
Two Tough Mudder staff members traveled to Ohio on Friday to reach out to media to promote the upcoming Tough Mudder Ohio on May 17 & 18. The 10-12 mile obstacle course event takes place at Mansfield Lahm Airport. The Tough Mudder PR agency reached out to the CVB in planning a press trip to Ohio and Kim Miers, CVB Marketing/Meetings Director helped schedule the interviews with local media. Alex Patterson, VP of Brand for Tough Mudder, and Ben Johnson, Communication Director, traveled with the Mansfield/Richland County Convention & Visitors Bureau staff, Lee Tasseff and Kim Miers, for a round of interviews with local media on Friday. The team hit the circuit and included print, TV, radio, and online media in the day. After leaving Mansfield, the two Tough Mudders headed to Cleveland for a few TV interviews. "It was a great day promoting an amazing event that happens to be in our own backyard in two weeks," said Miers.
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